Reports to: Memberships Marketing Manager
To implement the marketing strategy for the nominated paywalls in order to meet agreed financial and non-financial targets.
To develop a working relationship with all departments including Editorial, Design Studio, Finance and Web to ensure consistency and development of the marketing approach.
To take responsibility for creative & fulfilment to leverage memberships through promotional coverage and website development.
To monitor the success of marketing initiatives for allocated titles through appropriate measurement and evaluation for review with the Membership Marketing Manager.
To take responsibility for the day-to-day management of copywriting, email marketing, print marketing, social media management, website banners and the setting up promotions, briefing, and customer service issues.
Support with third-party partnerships including influencer and brand marketing.
Critical Performance Areas
To effectively implement membership marketing plans and renewals to meet the agreed targets.
To develop and agree cost-effective promotional activities agreeing on expected revenue return.
To develop online marketing campaigns to drive paid for memberships.
To identify potential problems, propose solutions.
To maintain market knowledge of the competitive and consumer environment.
To undertake ad-hoc projects as agreed with the Membership Marketing Manager.apply now