Experience in B2C & B2B markets are essential
What you’ll be doing
Manage and drive forward the data strategy for the CRM team to meet the objectives set for the business’s three-year plan
Planning, delivery and execution of data/targeting for multi-channel customer marketing campaigns based on specific customer segmentation, campaign or customer behaviours.
Development and delivery of multichannel campaign flows, creating & optimising of the targeting and segmentation of customers to provide timely messages and drive commercial performance
Share segmentation insights with the wider teams
Identify opportunities for automation and personalisation
Work with key stakeholders across the business to translate business requirements into CRM data solutions.
Work with business and marketing stakeholders to analyse their data requirements to assess the availability of data, feasibility to meet the prioritised requirements and identify ‘quick win’ opportunities
Implementation and Governance of the Campaign Management platform including monitoring of operational CRM systems and optimise system performance. Escalating issues with development team’s where necessary delivering fast and effective results
Ensure all communication adheres to the relevant regulatory requirements e.g. GDPR
Put the customer at the heart of everything you do
Skills and Experience Required
3+ years’ experience working with customer data to support CRM strategy and create insight
Extensive experience in the data industry, with exposure to a range of data solutions.
First class data manipulation and analytical skills using SQL
Understanding database architecture and data flows. Able to work with raw data to analyse campaigns and draw useful conclusions and solve problems.
Ability to understand the implementation of sophisticated BI models e.g. customer segmentation.
Desired experience using CRM Campaign Management tools
Able to communicate complex technical data designs and segmentation to non-technical people
Excellent understanding of CRM technologies and not limited to Email SP’s
Passionate about customer data, analytics, and driving performance through segmentation and targeting
Highly organised, with a strong attention to detail
Self-driven with the ability to work at pace in a dynamic organisation
Excellent communication and presentation skills
Excellent time management - must be able to plan time effectively and prioritise
Self-motivated, driven and has initiative
Wants to work as part of a collaborative and close-knit team