Drive the expansion and profitable growth of the e-commerce business
Employment of digital marketing tactics designed to drive site traffic, conversion and maximise revenues (SEO, PPC, email, affiliates, etc)
Use analytics and performance information to report on e-commerce/website performance (sales, costs, product performance, customer behaviour, site metrics, etc), identifying and implementing opportunities for growth
Responsible for category management growth across key sectors crafts, harmony & education including 3rd party relationships
Development of the customer journey and overall customer experience online
Participation in an ongoing program of testing / continuous improvement
Work collaboratively with other colleagues to effectively communicate product launches, promotions and partnership activity, driving footfall and incremental sales in e-commerce.
Involvement in all digitally-driven marketing initiatives, harnessing emerging technologies
Undertake effective analysis of all marketing initiatives, share learnings with relevant colleagues and apply learnings to future plans to improve customer experience and ROI
Skills & Experience:
Minimum of 5 years of digital experience, including e-commerce for a recognized e-commerce brand or conventional retail brand with a strong online proposition
Significant technical understanding of e-commerce and emerging digital technologies
Commercially astute, with strong analytical skills and a clear focus on profit
Track record of managing and delivering large projects on time, on budget and to the expected standard
Excellent communication and presentation skills
People management and development experience, along with a philosophy of leading by
Results-driven, with a high level of initiative and proven track record of delivering success
Proven numerical skills – able to delve into data to draw out pertinent observations
Demonstrable process improvement skills
A passion for e-commerce.
Has relentlessly high standards and expects the same from her/his colleagues.
Enthusiastic and persuasive - has a sense of urgency.
Follows through on commitments with minimal supervision.
Responds positively to changing priorities
Must be a highly organized, motivated and determined individual
Inquisitive nature – the ability to research, understand and evaluate marketing opportunities
Resilient, calm and able to own responsibility for an issue