Sew is the UK's number one sewing magazine showcasing the very best of dressmaking, expert advice, patterns, trends and techniques.

Launched in 2009 and with 13 issues published a year, the uniquely stylish and informative stitching title has established an extensive loyal readership which is rapidly growing year on year. Featuring high quality content and fantastic photography, Sew maintains its position as a market leading magazine by providing expert advice, a great variety of projects and fresh inspiration for every sewers' creative desires. Every issue includes a free high quality cover mounted gift, project templates, practical tips, techniques and reader giveaways and discounts. Our readers love all kinds sewing from dressmaking to home-ware, and value recommendations and advice from the Sew brand. At only £7.99, Sew is fantastic value for money and offers the perfect platform to communicate with a targeted, receptive and eager audience.
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  • <span>Free pattern with every issue

    Free pattern with every issue

  • <span>Leading experts in every issue

    Leading experts in every issue

  • <span>Nations most respected dressmaking and sewing magazine catering for both beginners and advanced sewers

    Nations most respected dressmaking and sewing magazine catering for both beginners and advanced sewers

  • <span>High promotional spend on newstands so more main retail outlets than any rival publications

    High promotional spend on newstands so more main retail outlets than any rival publications

available in

  • Sainsbury's
  • Tesco
  • ASDA
  • Morrisons
  • Waitrose
  • WHSmith

Also distributed overseas incl. USA

  • Women aged 30-65

  • Consider themselves creative

  • Stitch adult garments, children garments, homewares, accessories and toys

  • 65% of readers subscribe or buy every issue

  • Often make gifts  for friends and family

  • 78%  of readers describe their sewing skill as beginner / intermediate level

  • 85%  of readers would rate Sew as good or excellent value for money

  • 78%  of readers download our patterns

Sew is an ideal magazine to target the growing number of sewing enthusiasts in the UK. It's very professionally produced and offers excellent support from the advertising and editorial teams.

  • 251,855

    average monthly

    page impressions
  • 81,163




DEDICATED 'HOW TO SEW' SECTION which teaches sewers of all abilities new skills

Aceville's Special Projects department produces a range of annual bookazines – glossy publications that have a longer than-average shelf life. Distributed throughout popular retailers such as WH Smith, Tesco and Sainsbury's, the bookazines offer advertisers fantastic opportunities to extend their reach to crafters who desire collections of beautiful projects in one handy title.

The magbooks are also promoted with strong in-store advertising and investment in point of sales, ensuring a strong presence on newsstands. Aceville's magbooks appeal to a ready-made audience, thanks to its catalogue of craft titles, as well as attracting and obtaining new readers. Hot on the heels on the success of 2015's releases, Aceville is developing a fresh selection of magbooks, each one tailor-made to a specific audience. Accessible to new crafters, as well as those who are more confident with being creative, the publications not only look great on coffee tables, but are practical too.

The publications will appeal to all crafters, regardless of their niche, thanks to the high standard of the photography, projects and helpful hints included throughout the titles. Aceville has also developed an innovation within craft publishing – kitazines. These specially commissioned and designedglossy productions contain everything the reader needs to get crafting straightaway. The kitazines build on the increasing popularity of crafting, providing a one-stop-shop that can be enjoyed by all, no matter their skill level.

Bookazine Bookazine Bookazine
All bookazines and kitazines include in-depth technique pages and clear and concise step-by-steps, as well as advice from respected crafters and designers, elements that have become synonymous with Aceville.
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bespoke solutions
Aceville's Special Projects department has experience in a variety of consumer areas, ranging from crafts all the way through to health and lifestyle.

The members of the team are well placed to advise on everything from one-off publications to producing regular magazines for contract clients. The department currently produces a range of consumer publications, and thanks to Aceville's wide portfolio of business-to-business magazines and prominent online presence, is in a strong position to produce publications and digital editions that can build profitable relationships between businesses and their customers. The editorial team is supported by a strong and professional sales department, and the two work together to produce tailored content, resulting in effective publications for all clients. Forward-thinking and striving to be ahead of the curve, the team is adaptable and versatile in skills, and can cater to any bespoke audience and niche market. Our services Aceville also offers extensive in-house facilities, such as a top-spec photography studio and professional design department, as well as video production, editing suites and a web development department.

photography & video
Over the past seven years we have published in excess 200 crafting videos on our YouTube channel and they have received more than
17.85 million views!

Video offers a wealth of opportunities ranging from product placement and / or sponsorship through to complete bespoke production. Our skills and expertise in this area have been utilised by a wealth of companies including leading brands such as Canon, Serif Software, Ducktape, Mitsubishi and Staedtler.

Our video production includes storyboarding, presenters, production, editing and publishing, we specialise in three different styles: vlog, speed through and inspirational/educational, for full details and examples contact us

21/23 Phoenix Court, Hawkins Road, Colchester, Essex, CO2 8JY

advertising rates

download our advertising rates and specifications here.


2021 schedule

view or download our schedule for 2020 here.