Sew is the UK’s most established and best-selling sewing magazine. Readers are gifted two Simplicity patterns in every single issue. Our exclusive collaboration with the market-leading dressmaking brand Simplicity, extends back almost a decade, building reader loyalty and further reinforcing our authority in this marketplace. Sew delivers more varied projects than any other sewing title, from classic dressmaking patterns and adorable toys to practical home decor and cosy quilts.
We tailor and bolster our content according to market trends too, regularly featuring cross-stitch, punch-needle craft and patchwork-alongs, plus ideas for mending, repurposing, and sustainability. Regular columnists include The Great British Sewing Bee winner Juliet Uzor, TV personality Stuart Hillard, and author and presenter Debbie Shore.
THE GREAT BRITISH SEWING BEE
Sign up for our TV Show special issues
GOOD MACHINE BUYER’S GUIDE
Become a part of this essential manual, updated annually
DRESSMAKER OF THE YEAR
Don’t miss the 2022 relaunch and rebranded event of the year
Collaborate with our exclusive patterns, downloadable box sets and template library
Female core age 51+
75% of our readers sew for a hobby
60% of those surveyed would describe their sewing skills as intermediate
55% sew female garments regularly
Over 42% of our readers have bought a product they have seen advertised in the mag
34% of those surveyed would spend £301-£500 on a sewing machine
Get in contact with the team today to discuss how our advertising packages can work for your brand.