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Let's Get Crafting

Let's Get Crafting Knitting & Crochet magazine is the UK's only two-in-one knit & crochet mag pack that equips its readers to make the transition between the two disciplines.

With each magazine's 6-ball yarn kit, readers are able to recreate at least one project from a choice of exclusive patterns by the UK's top designers, which reflect the biggest trends of the moment. Patterns range from toymaking and baby projects to accessories, gift ideas, homewares and wearable garments, so the hardest part is always deciding what to make first! Along with inspiring projects, each issue boasts engaging features, beautiful shopping and news pages, exclusive stories and interviews with the industry's hottest names.

Published ten times a year and available in all major supermarkets and newsagents, Let's Get Crafting Knitting & Crochet appeals to crafters of all skill levels, from first-timers and beginners to more experienced makers. It keeps up with current trends and responds to what knitters and crocheters want to see more of whilst also supporting the industry in Yarn Shop Day and The British Knitting & Crochet Awards.
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  • Good value and quality covermounted gift with every issue

  • High number of attractive patterns covering both knitting and crochet

  • A very loyal readership, where more than half knit or crochet every day

  • Strong reader community in reader letters pages and across social media

available in

Also distributed overseas incl. USA

'total reach'

We offer a 'total reach' package to suit all budgets, including print advertising, advertorials, video, email marketing and
editorial all supported via our social media contacts.

readership
  • 40% of Let's Get Crafting readers are aged between 25 and 45
  • More than 50% describe their knitting level as intermediate and 45% describe their crochet skill level as beginner
  • 45% of our readers have bought a product after seeing it in LGC
  • 50% of our readers spend up to £50 a month on knitting and crochet
  • The majority of our readers buy their knitting and crochet products from their local craft shop and online craft stores
  • 54% of our readers knit or crochet every day and 35% knit and crochet a few times a week
  • 39% of our readers start making items for Christmas around Aug/Sept and 25% start in Oct/Nov
  • The top two social media our readers mostly use are Facebook and Pinterest
  • When it comes to what influenced their decision to buy Let's Get Crafting, the highest ranking answer was the projects featured on the packaging and cover

I have been working with Lets Get Crafting and Kayleigh for a fair few months now and the advice & support they provide is great. The magazine really works for us as we can target knitting and crocheters in one place.

Sam Grig, All Things Wool
digital
  • 258,660

    average monthly

    page impressions
  • 70,127

    newsletter

    subscribers

Access to a large database of crochet enthusiasts via online

Quick and instantaneous access to online users, with social media promotion

bookazines
Aceville's Special Projects department produces a range of annual bookazines – glossy publications that have a longer than-average shelf life. Distributed throughout popular retailers such as WH Smith, Tesco and Sainsbury's, the bookazines offer advertisers fantastic opportunities to extend their reach to crafters who desire collections of beautiful projects in one handy title.

The magbooks are also promoted with strong in-store advertising and investment in point of sales, ensuring a strong presence on newsstands. Aceville's magbooks appeal to a ready-made audience, thanks to its catalogue of craft titles, as well as attracting and obtaining new readers. Hot on the heels on the success of 2015's releases, Aceville is developing a fresh selection of magbooks, each one tailor-made to a specific audience. Accessible to new crafters, as well as those who are more confident with being creative, the publications not only look great on coffee tables, but are practical too.

The publications will appeal to all crafters, regardless of their niche, thanks to the high standard of the photography, projects and helpful hints included throughout the titles. Aceville has also developed an innovation within craft publishing – kitazines. These specially commissioned and designed glossy productions contain everything the reader needs to get crafting straightaway. The kitazines build on the increasing popularity of crafting, providing a one-stop-shop that can be enjoyed by all, no matter their skill level.

All bookazines and kitazines include in-depth technique pages and clear and concise step-by-steps, as well as advice from respected crafters and designers, elements that have become synonymous with Aceville.
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bespoke solutions
Aceville's Special Projects department has experience in a variety of consumer areas, ranging from crafts all the way through to health and lifestyle.

The members of the team are well placed to advise on everything from one-off publications to producing regular magazines for contract clients. The department currently produces a range of consumer publications, and thanks to Aceville's wide portfolio of business-to-business magazines and prominent online presence, is in a strong position to produce publications and digital editions that can build profitable relationships between businesses and their customers. The editorial team is supported by a strong and professional sales department, and the two work together to produce tailored content, resulting in effective publications for all clients. Forward-thinking and striving to be ahead of the curve, the team is adaptable and versatile in skills, and can cater to any bespoke audience and niche market. Our services Aceville also offers extensive in-house facilities, such as a top-spec photography studio and professional design department, as well as video production, editing suites and a web development department.

photography & video
Over the past seven years we have published in excess 200 crafting videos on our YouTube channel and they have received more than
17.85 million views!

Video offers a wealth of opportunities ranging from product placement and / or sponsorship through to complete bespoke production. Our skills and expertise in this area have been utilised by a wealth of companies including leading brands such as Canon, Serif Software, Ducktape, Mitsubishi and Staedtler.

Our video production includes storyboarding, presenters, production, editing and publishing, we specialise in three different styles: vlog, speed through and inspirational/educational, for full details and examples contact us

21/23 Phoenix Court, Hawkins Road, Colchester, Essex, CO2 8JY

advertising rates

download our advertising rates and specifications here.

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2019 schedule

view or download our schedule for 2019  here.

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