With each magazine's 6-ball yarn kit, readers are able to recreate at least one project from a choice of exclusive patterns by the UK's top designers, which reflect the biggest trends of the moment. Patterns range from toymaking and baby projects to accessories, gift ideas, homewares and wearable garments, so the hardest part is always deciding what to make first! Along with inspiring projects, each issue boasts engaging features, beautiful shopping and news pages, exclusive stories and interviews with the industry's hottest names.
Published ten times a year and available in all major supermarkets and newsagents, Let's Get Crafting Knitting & Crochet appeals to crafters of all skill levels, from first-timers and beginners to more experienced makers. It keeps up with current trends and responds to what knitters and crocheters want to see more of whilst also supporting the industry in Yarn Shop Day and The British Knitting & Crochet Awards. Start gaining new customers today>
Good value and quality covermounted gift with every issue
High number of attractive patterns covering both knitting and crochet
A very loyal readership, where more than half knit or crochet every day
Strong reader community in reader letters pages and across social media
Also distributed overseas incl. USA
We offer a 'total reach' package to suit all budgets, including print advertising, advertorials, video, email marketing and
editorial all supported via our social media contacts.
40% of Let’s Get Crafting readers are aged between 25 and 45
More than 50% describe their knitting level as intermediate and 45% describe their crochet skill level as beginner
45% of our readers have bought a product after seeing it in LGC
50% of our readers spend up to £50 a month on knitting and crochet
The majority of our readers buy their knitting and crochet products from their local craft shop and online craft stores
54% of our readers knit or crochet every day and 35% knit and crochet a few times a week
39% of our readers start making items for Christmas around Aug/Sept and 25% start in Oct/Nov
The top two social media our readers mostly use are Facebook and Pinterest
When it comes to what influenced their decision to buy Let’s Get Crafting, the highest ranking answer was the projects featured on the packaging and cover
I have been working with Lets Get Crafting and Kayleigh for a fair few months now and the advice & support they provide is great. The magazine really works for us as we can target knitting and crocheters in one place.
SAM GRIG, ALL THINGS WOOL
Aceville's Special Projects department produces a range of annual bookazines – glossy publications that have a longer than-average shelf life. Distributed throughout popular retailers such as WH Smith, Tesco and Sainsbury's, the bookazines offer advertisers fantastic opportunities to extend their reach to crafters who desire collections of beautiful projects in one handy title.
The magbooks are also promoted with strong in-store advertising and investment in point of sales, ensuring a strong presence on newsstands. Aceville's magbooks appeal to a ready-made audience, thanks to its catalogue of craft titles, as well as attracting and obtaining new readers. Hot on the heels on the success of 2015's releases, Aceville is developing a fresh selection of magbooks, each one tailor-made to a specific audience. Accessible to new crafters, as well as those who are more confident with being creative, the publications not only look great on coffee tables, but are practical too.
The publications will appeal to all crafters, regardless of their niche, thanks to the high standard of the photography, projects and helpful hints included throughout the titles. Aceville has also developed an innovation within craft publishing – kitazines. These specially commissioned and designedglossy productions contain everything the reader needs to get crafting straightaway. The kitazines build on the increasing popularity of crafting, providing a one-stop-shop that can be enjoyed by all, no matter their skill level.
Aceville's Special Projects department has experience in a variety of consumer areas, ranging from crafts all the way through to health and lifestyle.
The members of the team are well placed to advise on everything from one-off publications to producing regular magazines for contract clients. The department currently produces a range of consumer publications, and thanks to Aceville's wide portfolio of business-to-business magazines and prominent online presence, is in a strong position to produce publications and digital editions that can build profitable relationships between businesses and their customers. The editorial team is supported by a strong and professional sales department, and the two work together to produce tailored content, resulting in effective publications for all clients. Forward-thinking and striving to be ahead of the curve, the team is adaptable and versatile in skills, and can cater to any bespoke audience and niche market. Our services Aceville also offers extensive in-house facilities, such as a top-spec photography studio and professional design department, as well as video production, editing suites and a web development department.
Over the past seven years we have published in excess 200 crafting videos on our YouTube channel and they have received more than
Video offers a wealth of opportunities ranging from product placement and / or sponsorship through to complete bespoke production. Our skills and expertise in this area have been utilised by a wealth of companies including leading brands such as Canon, Serif Software, Ducktape, Mitsubishi and Staedtler.
21/23 Phoenix Court, Hawkins Road, Colchester, Essex, CO2 8JY
terms and conditions
- All advertisements are accepted subject to the approval of the publishers. Whilst every endeavour will be made to ensure advertisements appear in the issues requested, the publishers accept no liability should the advertisement not appear.
- Proofs will not be supplied following late copy.
- Whilst the publisher will take every care to ensure accuracy, no liability can be accepted for loss or damage resulting from errors.
- Complaints regarding reproduction of accuracy of advertisements must be received in writing within one calendar month of the cover date.
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- The higher series rate becomes applicable in the event of an advertiser cancelling or shortening series bookings, irrespective of any previously negotiated discount.
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- Advertisements are accepted on the understanding that the advertiser ensures that advertisements do not contravene any Act of Parliament, are in any way illegal, or defamatory or an infringement of anybody's rights and abides by the British Code of Advertising Standards.
- Trade Descriptions Act: All advertising must comply with the above act which makes it an offence for anyone to make an incorrect or misleading statement when offering goods or services for sale. It is also an offence to advertise illegal, pirated, counterfeit or bootleg merchandise.
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- All editorial will be converted to the house style, only technical and factual changes will be made after this time.