The Crafts Channel is well established on YouTube with resident craft ambassador, Corinne Bradd, spearheading the brand’s demonstrational videos since the inception of the channel over ten years ago. In 2019 The Crafts Channel was awarded a special accolade by YouTube for reaching over 100K followers - a figure that now stands at 133K. Corinne’s warm, friendly presentation style is interspersed with essential crafting tips gained from over a decade at the forefront of the crafting community.
Corinne conceptualises and creates the majority of projects demonstrated in the tutorials and seamlessly blends product endorsements in a chatty, editorial style - which adds to the authenticity of the content. The Crafts Channel benefits from wider print and digital promotion via our core craft titles with downloadable templates, craft packs and a bespoke newsletter introduced in 2021.
57% aged over 40
Peak view times: 4-5pm and 9-10pm
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